WHAT IS ASK GEN POP?

Ask Gen Pop is a cultural reporting series about what Americans actually think—so marketers can stop making expensive guesses, and consumers can actually join the conversation. It’s a series born from my genuine curiosity—a chance for me to learn more about the people who power my career, for us as marketers to collectively grow, and for each other to connect as consumer culture rapidly shifts.

WHO ARE YOU GUYS?

I’m Tareen Alam: I run ChannelFore, a social media marketing agency, and bring the cultural and marketing perspective. My collaborator Morgan Stempf runs Videotape, a consumer research platform, and shapes how we approach survey design and interpret the findings.

WHAT ARE YOU HOPING FOR?

Together, we hope to bridge the context gaps in consumer culture. Ask Gen Pop is for brand managers, strategists, cultural analysts, media buyers, and entrepreneurs who need to stay ahead. If your job depends on understanding how real people think and behave, our series is for you.

And if we’ve done our job right? We’ll all feel a little more seen, a little more understood. We’ll get better at relating to each other. Our differences won’t feel like threats—they’ll just feel human.

HOW DO WE ASK GEN POP?

With every survey, we’d love to hear your thoughts on the findings and get direction for what we Ask Gen Pop next. If you’ve got a question for your brand or industry, or just want more insight into a cultural moment, let us know! We’d love to Ask Gen Pop.

Note: In Ask Gen Pop, “Gen Pop” refers to the general population in a statistical context—everyday people across income levels, location, and personal backgrounds. “Gen Pop” can also have a prison context. We’re talking about the former.